Music & Media

Click here for a list of resources. In my previous post, I discussed how the music industry is projected to evolve significantly due to the many arising digital platforms for marketing means.  Above is an attached link to just 20 of the top social media platforms musicians are using as marketing tools.  From live streaming, to mobile marketing, to popular social media sites we all know of, new methods of promoting and sharing music are constantly emerging. Many of the social media outlets cross over multiple areas of marketing strategies... Facebook has marketing tools for musicians in promotion, Spotify is a platform for sharing music, but YouTube is a merging of these two characteristics.  It's not only a method of posting and sharing music (performances, music videos, recordings) but a method of promotion; there is the option to pay for increased traffic as well as the YouTube's "recommended" concept, inviting others to click on your videos from related c...

Click here to read "How Digital Marketing is Changing the Music Industry" by Alumnify CEO AJ Agrawal In an era where technology is growing exponentially, that means industries as we know them are projected to evolve at the same speed.  Specifically looking at the music industry, the way in which artists promote their business is changing as new platforms are introduced. Social media outlets have shaped the music industry as they add more means in which an artist can advertise.  Previously limited to radio stations, television, and industry press, an artist in today's scene has access to more audiences through Facebook, Twitter, Instagram, and even new digital music platforms like Spotify and Soundcloud.  Even the way that an artist emerges into the scene has changed - looking at artists like Justin Bieber or The Weekend who were initially discovered online.  The popularity growth of an artist is no longer exclusively by word of mouth, but through different...

As a music minor who is amidst college musicians almost daily, I find there to be a common trend among music students: everyone complains about practicing.    The irony is strong with this.  During my days of college visits, every school said that your major should be the one thing you can't stop talking about.  Students in the music building are all there because they want to be.  Their passion led them there.  So why do students hate to practice what they love? While the dread of practicing is a commonality among music students, so is the desire to be great.  No one's idea of "great" is locking themselves away in a cinder-blocked practice room for two hours, scribbling in correct fingerings in their music.  Practice time is tedious and frustrating, and all we want is results.  We want to cut straight to the performing, the fun part.  In the early stages of practicing a new piece, the music hasn't become a part of the artist...